The Rolex Submariner 'Starbucks'
When it comes to luxury watches, the Rolex Submariner is undoubtedly one of the most well-known and sought-after timepieces on the market. With its rugged design and versatile style, the Submariner has become a true icon in the world of horology. And while you might not immediately think of a coffee chain when it comes to luxury watches, there's actually a connection between the Rolex Submariner and Starbucks that you might not be aware of!
First, let's talk about the Submariner. This iconic watch was first introduced by Rolex in 1954, and it quickly became a popular choice for both professional divers and casual wearers alike. With its waterproof design, luminous bezel, and precision movement, the Submariner has become a hallmark of Rolex's reputation for quality and reliability. It's a true classic in the world of luxury watches.
History and Context:
The Rolex Submariner 'Starbucks' is officially known as the Rolex Submariner Date reference 126610LV but got its nickname due to its green and black color combination, which is reminiscent of the Starbucks logo. It was introduced in 2020 as a successor to the popular Rolex "Kermit". The release of the 'Starbucks' marked the 60th anniversary of the iconic Submariner Date model, reaffirming Rolex's position at the forefront of the luxury watch industry.
Design and Features:
DIAL: The fascinating timepiece features a black lacquer dial that perfectly contrasts its green bezel, offering an aesthetically balanced and striking appearance. It comes adorned with Chromalight display, a Rolex-patented luminescent material that emits a long-lasting blue glow, ensuring remarkable visibility under low-light scenarios.
CASE: The Submariner Starbucks' case measures 41mm, up from the previous 40mm models. Even more, the watch is packed with a unidirectional rotatable bezel with a 60-minute graduated, scratch-resistant Cerachrom insert in ceramic. The numerals and graduations are coated in platinum.
BEZEL: The signature feature of this timepiece is undoubtedly its green colored bezel. It's made from a special type of Cerachrom, Rolex's patented version of ceramic that is extremely hard, highly corrosion-resistant, and virtually scratchproof.
MOVEMENT: It is powered by Rolex's Calibre 3235, known for its high performance, improved power reserve of about 70 hours, better precision, shock resistance, magnetic field protection, and resistance to temperature variations.
Ease of Purchase and Price:
Purchasing a Rolex Submariner 'Starbucks' directly from a Rolex authorized dealer (AD) can prove to be challenging due to its high demand and low supply. Waitlists can sometimes last years. However, it can be found on the secondary market, albeit often at a premium price.
Regarding its price, as of this date, the current retail price at Rolex authorized dealers is approximately $9,550 USD. However, on secondary markets, you may expect to see it priced much higher, largely due to its high demand and limited availability.
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In conclusion, the Rolex Submariner 'Starbucks' with its unique colour combination, solid built, and rich history is a jewel in the Rolex lineup, loved by many horology enthusiasts worldwide.
Now, let's turn our attention to Starbucks. Founded in 1971, Starbucks has since become a household name with its signature coffee drinks and cozy café atmosphere. But what does Starbucks have to do with the Rolex Submariner? Well, the answer lies in a unique marketing campaign that the coffee chain launched back in 2008.
That year, Starbucks released a limited-edition coffee blend called Tribute, which was created to celebrate the company's 40th anniversary. But it wasn't just the coffee that was special – each bag of beans was packaged in a small metal container that was designed to look like a diving bell. And what watch did Starbucks feature on the side of this container? You guessed it – the Rolex Submariner!
While it might seem like a strange pairing at first glance, the marketing campaign was a huge success. Fans of the Submariner and coffee enthusiasts alike both flocked to Starbucks to get their hands on this unique blend. And even though the Tribute blend is no longer available, the connection between the Rolex Submariner and Starbucks lives on as a curious footnote in the world of luxury watches.
So there you have it – a brief history of the Rolex Submariner and its bizarre connection to Starbucks. It just goes to show that you never know what unexpected connections you might find in the world of fashion and luxury.